Here, there, everywhere we go is my personal project as part of a 1-month program Fabricating Empathy : Art, Tech, Outer Space at School of MA, Berlin
The course is led by two fantastic instructors Andrew Friend and Sitraka Rakotoniaina. You can see more about the program here or take a look at our research blog.

At the end of the program, my ideas are finalized in various medias, from drawings, logos & branding, advertisement, stories and objects. All is set and told by one main fiction which dreams about our near future.

So please take a seat, fasten you seat belt and enjoy the ride :)



Year 2100, Earth

A guy is preparing before going out. He takes a quick glance at the transmission box, a reality program known as HoneyMars is running as usual... This successful program has been running for 80 years now, before he was even born. Everybody is crazy about HoneyMars. Why wouldn't they be? The show represents everybody's future, or at least, the future we all hope for: a trip to Mars. A long trip on Generation Spaceship where you'd live, have children, grow old and live on your generations.

HoneyMars advert

The ship is scheduled to arrive on Mars in 2230, as Mars is set to be fully Terraformed by then. Since the program's debut, it's been live-streamed back to earth, and everyone on board has become famous. Originally, five couples agreed to get on the ship following their weddings. "Why go on a Honeymoon when you can go on HoneyMars!" that was the slogan.

Terraforming process
(found here)


Year 2100, Earth

Thanks to HoneyMars and its powerful sponsors, Terraforming on Mars is going well.

Apart from HoneyMars crews, others have also become excited about this idea of imigration to Mars. People have begun to prepare themselves for The Great Migration which will happen in the year 2230. The governments established The Selection Program. This program stated that not just anyone can go to Mars. Only the quality ones.

The guy's ancestors were one of the many who didn't fit the criteria. At the time, many were angry and desperate. They felt left behind in the madness and destruction of our beloved earth. But somehow, after the failure of many protests and revolutions of all kinds, Bento was born.

Bento advert #1

Bento advert #2

You might say that Bento are the leftovers, the abandoned people who could not go to Mars according to The Selection. But Bentos would say that they are people who choose to live on Earth; and for some it's true. The abandoned people, who become Bento, choose peace. Instead of being furious about their fate on earth, they accept and embrace it all.

Bento people believe that no matter where we go, it is our attitude which counts. Some humans will go to Mars, and ruin it as they did Earth. Bentos, however, have declared their new values. Values they believe are the key to life; to understanding every kind of life out there.

Bentos' values

The Box

The guy is checking his Bento Box 1.1. He's one of the Beagle Explorer Team members (Beagle for short). His task is to collect ground samples and bring them back to the lab. From there, the Archivists will analyse them and send the database to the Alchemist. The Alchemist will make "new recipes" for survival solutions.

Bento Box 1.1

Bento Box 1.1 is simple. The Beagle carries it, drops it on the ground in order to collect new samples to avoid touching any potentially dangerous substances.

How Bento Box 1.1 works

The Beagle bows to pay respect to the earth. The bow activates the Box to open itself by reaching its arms out. The Beagle straightens him/herself up to activate the closuse of the box. Its' arms pull back meanwhile to collect samples which are in front of it.

Sketch process

Prototyping #1

Prototyping #2

Prototyping #3
FFD Data Visualization

As a collaboration with dotdotdot and Andrej Boleslavský, I took part in concept design, graphics design and software development for a video-projected wall inside Future Food District in World Expo, Milan

The visualization is projected on an immersive wall installed inside a 7000 sq. m. thematic pavilion "Future Food District" designed by Carlo Ratti Assiociati, together with supermarket chain COOP Italia. The pavilion is a real supermarket where people can buy and interact with the products.

Through sensors and touch screens placed on every shelves, a system is aware of visitors' presence when approach to each product. The information flow is then collected, processed and visualized in real-time.

View from outside the pavilion

Short video edit of the visualization

The dataviz viewed from inside the store

The dataviz viewed from inside the store

Each interaction of visitors in the store is captured by camera sensors and touch screens. When a product is touched or indicated, the information is then sent to the system.
The visualization displays a story of each product, divided in 3 sections : Origins, interactions and Sales. Each sections are connected graphically with lines to represent the flows between its originate, location in store and sales statistics.
In time, it gradually switches between sections to show deeper informations.

Situation 1 : Minimized
(click to see full-sized images)

both three sections are minimized and equally shown.

a global map shows where the product-s ingredients are from

a map shows where the product is located in the store

top ten sales in each day

Situation 2 : Origins

a specific origins are shown, together with its other exported ingredients.

Situation 3 : Interaction

Situation 4 : Sales

Weekly sales is graphically shown

Situation 5 : Standby

particles graphics form Coop logo


architectural and interior design: carlo ratti associati
interaction design: avanade, dotdotdot
system integration: accenture

Nightmare (beta)

Nightmare is an interactive installation. When approaching, the face of visitor is
automatically captured and then video projected onto the hung mask.

This installation is an investigation into perception of self and surroundings, when one's face is abstracted and transported to a new surface, a new territory, outside of its own body.

Nightmare is exhibited from 14 May to 14 June 2015 as part of the exhibition Nutrimento Urbano in Via Egidio Folli 50, Milan

Big thanks to Nicola Buccioli, Francisco Ramirez and Opendot for lending me hands to realize the structure :)

With the amazing GoogleArt project, you can explore the world of art in virtual museums, you can make your own collection and you can even browse some pieces in gigapixel.

I went a bit further than that. I passed days scrolling around and picked up pieces of the works I like. Then I appropriate it by mixing them up, creating a new artwork of my own. Here's some question that rose in my head : are these also art ? Are these piece mine or else who is it belong to ?

Rest, Nov 2014

List of the original art works :

- Head of the dead Father, 1895, Ladislav Mednyánszky | Slovak National Gallery / Mansion of Strážky
- Youth Mourning , 1916, Clausen, George , Imperial War Museums
- Moonlight: The Pond, negative 1904; print 1906 Edward Steichen, The J. Paul Getty Museum
- [Road into the Valley -- Moonrise] negative 1904; print 1906 Edward Steichen, The J. Paul Getty Museum

Heading Home, Dec 2014

List of the original art works :

- Starry Night ,1893, Edvart Munch, The J.Paul Getty Museum
- Skagway from End of Wharf - Cold Wind - Ugh! , 1907, Emily Carr, Royal BC Museum
- Muse on Pegasus, 1907-1910, Odilon Redon, The Museum of Modern Art, Gunma
- Study of Clouds with a Sunset near Rome , 1786-1801, Simon Alezandre Clèment Denis, The J.Paul Getty Museum
- A Comparative Anatomical Exposition of the Structure of the Human Body with That of a Tiger and a Common Fowl: Tiger Body, Lateral View (Finished Drawing for Unpublished Table; Shows the Third Stage in Dissection) , 1795 to 1806, George Stubbs | Yale Center for British Art
- View of Benevento, 1874, Edmund Kanoldt, The J.Paul Getty Museum
- View of a Barn in New Hampshire, about 1840, Dr. Samuel A. , The J. Paul Getty Museum
- First View of the Valley , about 1866, Carleton Watkins, , The J.Paul Getty Museum
- A Volcano in Auvergne, 1874, Aurore Dudevant (George Sand), The J.Paul Getty Museum
- Under the Yoke (Burning the Brushwood) , 1893, Eero Järnefelt | Ateneum Art Museum

fu/sarà is an experimental interactive project which plays with our visual culture, our interpretation and the use of everyday graphics.

Silhoutte is a graphic style widely used in mass-media communication. Thanks to its simplicity, its identifiable anonymity , it is well exploited to represent a variety of easy-to-understand visual messages.

On this project, by mixing one silhoutte with another randomly, we can create an unexpected visual result.

Feel free to play & share here

Concept & graphics : Ambhika Samsen

Programming : Guilherme Lopes

Here are some examples of the result images :

In an occasion of opening new section, the historical Botanical Garden of Padua has commissioned dotdotdot to design 3 scenographic interactive installations which tells about the journey of the plants in various ways.

Role : graphics & illustration, interface design, interface programming

Exhibit 1 : I lunghi viaggi delle piante

Zoom image of mini LED monitor showing icon of Agave

interface screenshot

Exhibit 2 : Le piante intorno a noi

Exhibit 3 : Costruisci il tuo orto planetario

Illustration details

A winter 2014 Collection video presentation for Fub Studio.
Used as a video projection inside the installation in Milan, April 2014.

Role : Visual presentation, Programming

Fub Studio Winter 2014 from jib on Vimeo.

Seeds Of Science | Motion graphics

September 2013, Italy

Two short animations made for the documentary "Seeds of Science". The documentary is commissioned by The World Academy of Science (TWAS) to demonstrates the importance of science knowledge in developing countries.

The idea behind the graphics style is to talk about serious arguments in a more abstract way, in order to communicate emotions without using dramatic visual.

Role : Concept, Illustration, Programming

Producer :
Nicole Leghissa

Graphics & animation :
Ambhika Samsen
Andrea Istvan Franzini

Music :
Francesco Morosini

The first animation

Seeds of Science from jib on Vimeo.